Meta ads budget planner
Scaling Socials built this to plan a Meta budget the way we run one: split spend between testing and scaling, then check how many creatives that testing pool can actually fund. Enter your budget, split, target CPA and test-cell cost.
How the plan is worked out
A Meta budget does two jobs at once: finding new winners, and scaling the ones that work. Split the budget, then check the testing pool is big enough to read the tests you want to run.
Testing budget = monthly budget × testing split.
Scaling budget = monthly budget − testing budget.
Test cells you can fund = testing budget ÷ spend to read one cell.
Estimated orders = monthly budget ÷ target CPA.
Worked example: on a ₹1,50,000 budget with a 30% testing split, testing is ₹45,000 and scaling is ₹1,05,000. At ₹8,000 to read a cell you can fund about five tests a month; at a ₹600 target CPA the budget models to roughly 250 orders. These are planning estimates, not a forecast or a client result.
Plan your budget
Change any input and the plan updates. The URL updates too, so you can share or bookmark a plan. With JavaScript disabled, the example below is shown for reference.
30% of your budget, funding 5 test cells at ₹8,000 each.
70% put behind proven winners, roughly 175 orders at ₹600 CPA.
Total budget spread across the month.
At a ₹600 target CPA across the whole budget, a planning estimate rather than a forecast.