Scaling Socials
Performance marketing

Performance marketing agency in Bangalore

Scaling Socials is a Bangalore performance marketing agency that runs Meta and Google Ads for D2C and ecommerce brands across India and the UAE. We buy media against your real P&L, not the ROAS a platform reports back to itself. It starts at ₹25,000 a month, and your ad spend stays separate and is never marked up.

  • ₹4.43 Cr in revenue in 90 days
  • ₹14 L in revenue in 3 months
  • ₹10 L in revenue in 90 days

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A written audit in three working days, whether or not you hire us.

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Brands we work with

What it means for your P&L

ROAS that shows up in your bank account, not just the dashboard

Most accounts we audit are being optimised to a platform-reported ROAS that quietly flatters the real revenue. We work the other way round. We take your break-even ROAS, the number your gross margin actually sets, and buy media against it. Campaigns that clear it get more budget. Campaigns that don’t get switched off. That is most of the job, and it is the part most agencies skip.

Paid social is won or lost on creative now, not on account settings. We shoot and edit video-led ads in-house, run them through a structured testing pipeline, and let spend decide which angles live and which die. Opinions in the room don’t get a vote. The account structure exists to serve the creative, not the reverse.

You also get a shared Slack channel, a live dashboard, and a monthly call where we walk through what changed and why. No 90-slide decks and no jargon. Just the numbers that move your P&L and what we are doing about them next.

What’s included

What performance marketing with us includes

  • Meta Ads

    Full-funnel Meta and Instagram: prospecting, retargeting, Advantage+ where it beats manual, and a creative pipeline feeding all of it.

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  • Google Ads

    Search, Shopping and Performance Max built around real buying intent and your margin, not impression share for its own sake.

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  • Ecommerce PPC

    Catalogue-led buying across Meta and Google for stores that carry real SKUs and real seasonality.

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  • Conversion rate optimisation

    We close the leaks between the click and the checkout so the traffic you pay for actually converts.

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Honest comparison

Meta Advantage+ vs a manual campaign structure

We reach for Advantage+ where it genuinely beats manual, and go manual where the control pays for itself.
Advantage+ only Manual only How we run it
Best for Simple catalogues, broad appeal Tight targeting, complex funnels Both, by account
Creative demand High Moderate High. It is the lever
Control Low High As much as the data earns
Risk Overspend on weak creative Slow to scale Tested against break-even
How it works

How an engagement runs

  1. Audit

    We read your accounts and your store and find where spend leaks and where it can scale.

  2. Plan

    A 30-60-90 plan: the first things we would change, in order, with the reasoning.

  3. Build

    The work itself, whether campaigns, pages, content or code, built so it can be tested.

  4. Test

    We test against your real margins, not a vanity benchmark.

  5. Scale

    What works gets more; what doesn’t gets cut. Then we run the loop again.

The value

What you get for your money

One team running media, creative and CRO against your P&L, instead of a lone buyer optimising to a dashboard.

Plans start from ₹25,000/month. We publish this because nobody else in this SERP does.

Where you land depends on ad spend and creative volume. Managing ₹1L a month and ₹20L a month are different jobs.

  • A senior team on the account across media, creative and CRO, never a junior running a template
  • Ad creative produced in-house and tested every week
  • A live dashboard and a shared Slack channel, so you always know what changed
  • Weekly optimisation against your break-even ROAS, plus a monthly strategy read
  • Ad spend paid straight to the platforms, never marked up by us

Who this is not for

  • Pre-launch brands with no data to work from. There is nothing to optimise in an empty account.
  • Anyone chasing a guaranteed ROAS number. We work to your margin, and we will not promise a figure we cannot control.
  • Brands unwilling to produce creative. On Meta the creative is the whole growth lever, and without a steady supply there is little for us to scale.
Questions

Questions founders ask

How much does a performance marketing agency cost in India?

Scaling Socials starts performance marketing at ₹25,000 a month. What you actually pay depends on your ad spend, how many platforms you run, and how much creative you need us to produce. Ad spend is separate and goes straight to Meta or Google; we never mark it up.

What ROAS can you promise?

None, and be careful with anyone who does. A fixed ROAS promise is a guess dressed up as a number. We target your break-even ROAS, which your margins set, and scale whatever clears it. You will see the maths in the first audit, so the target is yours rather than something we made up.

Do you make the ad creative?

Yes. We produce statics and video-led ads in-house and run them through a structured testing pipeline. Creative is the single biggest lever in paid today, so it sits at the centre of the engagement, not on the side as an add-on.

How soon do we see results?

The first audit lands in three working days. Real account changes need a testing cycle to read cleanly, usually 30 to 60 days, before we put weight behind what is working. We will not pour spend into unproven creative just to hand you an early number.

Which platforms do you run?

Mostly Meta (Facebook and Instagram) and Google (Search, Shopping, Performance Max), with Amazon and YouTube added where they suit the brand. We recommend the mix from your margins and your buyer, not from a fixed package.

Do you run ads for B2B or lead-generation businesses?

Yes. Alongside D2C and ecommerce, Scaling Socials runs performance marketing for B2B and service businesses. That means lead-generation campaigns on Meta and Google, with landing pages and tracking built to fill a pipeline, measured on cost per qualified lead instead of ROAS.

Find out what is leaking money

Send us access and, within three working days, you get a written audit of what is working, what is not, and what we would change first, whether or not you hire us.